M01SAP CRM Overview & Architecture▶
  • SAP CRM vs SAP C/4HANA — evolution of SAP CRM
  • CRM middleware — data exchange between CRM and ECC
  • Organisational model in CRM — sales org, service org
  • Business partner concept in SAP CRM
  • CRM WebClient UI — navigation and personalisation
M02Master Data & Products▶
  • Business partner — customer, contact person, employee roles
  • Product master in CRM — product categories and hierarchies
  • Relationship categories between business partners
  • Territory management — sales territory assignment
M03Sales Force Automation▶
  • Opportunity management — sales stages, lead qualification
  • Activity management — calls, tasks, and appointments
  • Quotation and order management in CRM
  • Pipeline analysis and sales funnel reporting
  • Integration with SAP ECC for order fulfilment
M04Service Management▶
  • Service contracts and service agreements
  • Service order processing — creation, planning, confirmation
  • Complaints and returns management
  • Installed base management
  • Knowledge management and solution database
M05Marketing Management▶
  • Campaign management — target groups, campaign execution
  • Lead management — lead generation and qualification
  • Marketing analytics and campaign ROI
  • Email and interaction centre integration
M06Interaction Centre (IC)▶
  • IC WebClient configuration — profiles, navigation bar
  • Inbound and outbound call management
  • Script editor — guided interaction scripts
  • CTI integration — computer telephony
  • IC analytics — agent performance metrics
M07SAP C/4HANA & Future of CRM▶
  • SAP C/4HANA suite — Sales Cloud, Service Cloud, Marketing Cloud
  • SAP Sales Cloud — opportunity and pipeline management
  • Migration from on-premise CRM to SAP C/4HANA
  • Integration with SAP S/4 HANA backend

Career Roles & Salary in India 2025

🤝
CRM Consultant
₹5–11 LPA
📊
Sales Cloud Consultant
₹6–14 LPA
🔧
CRM Implementation Specialist
₹8–18 LPA
🏗
SAP CRM Lead
₹15–28 LPA

Who Should Join This Course?

Student Success Stories

"I was a sales operations manager at a manufacturing company and used SAP CRM daily but without understanding the configuration. After the Aapvex SAP CRM course, I transitioned into a consultant role. The opportunity management and interaction centre modules were covered with real business scenarios — interview-ready content."
— Anuj S., SAP CRM Functional Consultant, IT Services Company, Pune
"The C/4HANA module gave me an edge over candidates who only knew legacy CRM. Placed within 6 weeks of completing the course. Call 7796731656 to find out more."
— Priyanka D., SAP Sales Cloud Consultant, Consulting Firm, Pune

Frequently Asked Questions

Is SAP CRM still relevant with SAP C/4HANA?
Yes. Thousands of companies still run on-premise SAP CRM, especially in manufacturing and public sector. This course covers both traditional CRM and SAP C/4HANA cloud, so you are relevant across all environments.
Do I need SAP SD knowledge before learning SAP CRM?
SAP SD knowledge helps because CRM integrates closely with ECC order management. However, the course covers integration points systematically, so you can start without prior SAP experience.
How do I enrol?
Call or WhatsApp 7796731656 for current batch dates and a free background assessment call.